THE EVOLUTION OF AN IDEA

Following the four key principles of Grow™: knowledge, understanding, conscience and action, we did our homework and were able to define five specific focus points for our Grow™ program. We then developed an icon for each of these areas, which we have paired with its definition on this page. These icons are intended to help all our customers quickly and easily identify items that fall under our Grow™ program, whether it is a sticker on a grab-n-go item, a cling on a breath guard, or an indicator in a catering menu. Additionally, the Grow program and icons were specifically intended to go hand in hand with our existing Food Matters® program, making it possible for customers to tell at a glance which items are good for both themselves and the planet.

	Earth Friendly: this icon denotes non-food items that are recycled, biodegradeable, or made from sustainable resources.
	Go Local: all items that are sourced locally (within a 150 mile radius) are tagged with this icon.
	Hormone-Free Dairy: this icon indicates milk products from cattle that were not given rBGH/rBST (recombinant bovine growth hormone or recombinant bovine somatotropin), a.k.a. artificial growth hormone.
	Natural Protein: proteins that come from animals that have not been given antibiotics or growth hormone, or animals who have been fed a diet of mostly organic feed.
	Sustainable Seafood: indicates seafood that is fished in a sustainable manner.

More on Grow™ and our flexible menu of options»